10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

Keep Optimising

Welcome to this year’s Black Friday Top Tips episode!

Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.

Here's who's sharing their top tip for Black Friday 2024:

• Amy Hind, Launch
• Gilbert Corrales, Leaf
• Yiqi Wu, Aimerce
• James Cowie, SHOPLINE
• Graham Murray, Genie Goals
• Gisela Benini, Genie Goals
• Becky Herbert, Launch
• Brad Houldsworth, Remarkable Commerce
• Jodie Guichard, Brightpearl by Sage
• And Noah Tucker, Social Snowball

Dive in:

[04:23] Optimize customer journey for effective Black Friday.

[06:53] Fix conversion tracking and analytics for Q4.

[09:54] Enhance data tracking to recover lost sales.

[14:02] Ensure timely, warranted exposure for Black Friday.

[16:50] Use giveaways to boost newsletter subscriptions efficiently.

[20:18] Test creatives and audiences early for Black Friday.

[25:42] Optimize marketing based on stock levels and trends.

Find the notes here: https://keepopt.com/223

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