What are South Africa’s coolest brands according to the Youth?

Kaya Biz

GUEST – Lesego Kotane - MD for Yellowwood and TBWA Group Strategy Officer
In an ever-evolving world, understanding the perspectives and preferences of youth has never been more crucial. The GenNext 2024 Youth Behaviour Report offers a detailed exploration of the habits, attitudes, and aspirations of South African youth. From defining what makes brands "cool" to uncovering how they express themselves and engage with their digital and physical environments, the report sheds light on the key factors shaping their lives and choices.
Today, we’re excited to delve deeper into these insights with Lesego Kotane, MD for Yellowwood and TBWA Group Strategy Officer, an expert involved in the creation of this comprehensive study. Kaya FM