184 5 Reasons to Podcast for Your Business (Pick One)

Just One Tip from Your Podcast Performance Coach

If you're podcasting for your business, you need to have a reason. Without a clear reason behind your podcast, you'll miss out on the incredible benefits it can bring to both your listeners and your business.

In this episode, I reveal the 5 most common reasons why entrepreneurs choose podcasting as a marketing tool. Not only that, but I also explain how understanding your purpose should shape your role as a podcaster. Brace yourself, because it might mean making a few adjustments to better support your main objective (aka the next step you want your listener to take).

So, let's jump right into those 5 reasons and discover how they can transform your podcast and your business.

Reason #1 - Grow Your Community:

Podcasts have a remarkable power to bring like-minded people together. As a business owner or entrepreneur, using a podcast to build a community in your niche can be a game-changer. Imagine creating a space where your listeners can connect with each other and with you, just like a vibrant Facebook Group or a dedicated community on platforms like Mighty Networks, Substack, Slack, Skool, Discord, Whatsapp, or Kajabi. You can even nurture a community through your email list. This reason for podcasting is all about fostering connections and building awareness and trust.

Reason #2 - Generate Leads:

Think of your podcast as a fantastic top-of-funnel strategy. If you're in it for this reason then your podcast needs to be a powerful tool that drives discovery and encourages listeners to move forward in your marketing funnel. that might look like downloading your lead magnet, scheduling discovery calls, or even visiting a page that allows you to retarget them with ads. A podcast can generate valuable leads for your business if you are intentional with your content and strategy. Just remember, if you choose this as your reason for podcasting, make sure you have a proven funnel in place to make the most of this opportunity.

Reason #3 - Build Authority:

Do you want to be seen as the go-to expert in your field? Are you eager to establish yourself as the real deal? Having a podcast is like a credibility booster, allowing you to showcase your expertise and stand out in your niche. This reason for podcasting is especially powerful for coaches, course creators, service providers, thought leaders, and innovators. It's a fantastic way to build trust and credibility, particularly if you have higher-priced products or services or if you're looking to sell a book or grow your speaking business.

Reason #4 - Make Sales:

Believe it or not, you can sell directly from your podcast! However, it's crucial to tread carefully. There's a fine line between genuinely serving your listeners and turning your show into an infomercial. If your business offers solutions for urgent issues or has lower-priced products that don't require extensive trust or loyalty, this reason for podcasting could work wonders for you.

Reason #5 - New Revenue Stream:

There are a lot of entrepreneurs who gravitate toward this reason for podcasting because who doesn't want another revenue stream? In this case, instead of using your podcast solely as a marketing tool, you have to think of it as a business in and of itself. To monetize your podcast, you need to grow your audience to a significant enough size to attract sponsors and advertisers who want to reach your loyal listeners. In other words, you're selling your audience instead of selling to your audience, and that changes your strategy and content. Beware, few entrepreneurs can pull off having it both ways - having a podcast for their business and as a business.

Listen to episode #173 for more: https://podcastperformancecoach.com/173-how-to-make-money-from-podcasting/

Out of these five reasons, which one resonates with you? I know it's tempting to choose them all, but let me warn you. Trying to do it all will only lead to confusion and a less effective podcast. Your listeners want you to take care of them, provide a clear path forward, and honor the unspoken arrangement you made when they subscribed. Avoid the trap of a scattered approach that leaves them feeling deceived.

When you're crystal clear on your reason for podcasting, you can show up consistently and effectively. Your purpose will determine your podcast's style, frequency, format and content. And when that clarity shines through, your listeners will show up and subscribe for all the right reasons.

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