Leveraging Search engine and Social Media Business Models

Just Be Humans

Summary

In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valuable content to users. Danny then transitions to social media and highlights the goal of keeping users on the platform for as long as possible to trigger ads. He emphasizes the need to focus on delivering value to the audience and building engagement. Danny concludes by comparing digital content creation to writing a novel, where the goal is to capture the audience's attention and provide a compelling story.

Takeaways

• Search engines like Google monetize their platforms through ad share and the cost per click model.
• Providing relevant and valuable content is crucial for search engine optimization (SEO) and attracting users.
• Social media platforms aim to keep users on the platform for as long as possible to trigger ads.
• Focus on delivering value to the audience and building engagement in digital content creation.
• Treat digital content creation like writing a novel, capturing the audience's attention and providing a compelling story.

Chapters

00:00 The Business Models of Search Engines

13:49 The SERP as a White Paper