#99 Leveraging National Days for Content Marketing & Navigating the Cookie Deadline

Jonny Ross Fractional CMO

Hosts: Jonny Ross and Pascal Fintoni

Segment 1: You Ask, We Answer

• Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.
• Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.

Segment 2: Website Stories

• Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.
• Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.

Segment 3: The Website Engine Room

• Tool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.
• Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.

Segment 4: The Website Call to Action

• Jonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.
• Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.

Final Thoughts:

Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.

Reminder:

Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.

Next Episode Teaser:

Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.

Connect with Us:

• We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.
• Leave us a review and share with a friend if you find our insights helpful.

Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!

Timestamps

00:00:14 (00:00:14)

Introduction to the podcast episode.

Johnny and Pascal introduce the episode and discuss the focus on website improvement.

00:01:44 (00:01:44)

You Ask, We Answer: National and International Days for Content Marketing.

Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.

00:08:32 (00:08:32)

Website Stories: Google to Disable Third-Party Cookies.

Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.

00:18:44 (00:18:44)

Website Engine Room: New Discovery - Mangles KW Finder.

Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.

00:19:48 (00:19:48)

Website Engine Room: Google My Business.

Exploration of the potential benefits and features of Google My Business for enhancing a business's online presence.

Each topic is presented using Markdown format.

Google My Business Optimization (00:21:48)

Discussion on the importance of fully utilizing Google My Business for reputation management and customer interaction.

Importance of Google My Business (00:22:41)

Emphasizing the necessity of setting up and optimizing Google My Business profiles and utilizing its tools for content promotion.

Enhancing User Engagement (00:23:40)

The significance of live chat and optimizing Google profiles for increased audience interaction, especially for consumer businesses.

Control and Communication (00:24:07)

Highlighting the need for businesses to take control of their Google business profiles and the lack of communication from Google regarding profile features.

Website Call to Action (00:25:22)

Suggesting the use of subtle animations and transitions to enhance user experience and engagement on websites.

Modernizing Blog Header Images (00:26:53)

Encouraging research and inspiration from other sectors to modernize blog header images for a more engaging and thoughtful website experience.

Summary and Call to Action Recap (00:28:54)

Recap of previous episodes' topics and the importance of implementing relevant and impactful changes to website content and design.

Conclusion and Future Engagement (00:30:07)

Closing remarks and encouragement for audience engagement, along with a preview of future episodes and a call for feedback.