#94 Navigating Social Media Controversies, Innovative Marketing Strategies, and Essential Website Upgrades

Jonny Ross Fractional CMO

In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.

Timestamps & Segments:

00:00:15 - Introduction

• Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.
• Brief overview of the episode's content and objectives.

00:01:07 - You Ask, We Answer

• Community Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"
• Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.

00:08:36 - Website Stories

• Article Review: “Black Friday and Cyber Monday have lost their
• meanings as brands extend promotions” by Gabriela Barkho for Modern
• Retail.
• The hosts delve into changing consumer behaviors and how businesses
• can adapt their promotional strategies beyond traditional sales events.

00:18:19 - The Website Engine Room

Tool Recommendations:

• Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.
• Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.

00:24:22 - The Website Call To Action

• Jonny Ross advises incorporating more whitespace into website design for clarity and readability.
• Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.

00:30:07 - Closing Thoughts

• Recap of the key points from the episode.
• Encouragement to listeners to apply the tips and share their progress.
• Invitation to subscribe and participate in future episodes.

Relevant Links:

• Unbounce: [https://unbounce.com/]
• Eddy from Headliner: [https://eddy.headliner.app/dashboard]
• 90-Day Website Mastery Program: https://90daymarketingmastery.com/

Connect with Us:

• Jonny Ross: https://www.linkedin.com/in/jonnyross
• Pascal Fintoni: https://www.linkedin.com/in/pascalfintoni

Thank you for tuning in! Don’t forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.

Timestamps:

The controversy surrounding Twitter feed on a website (00:02:15)

Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.

The relevance and value of social media feeds on websites (00:05:36)

Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.

The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)

Analysis of an article discussing how brands extending promotions have caused Black Friday and Cyber Monday to lose their original meanings.

The controversy around Black Friday and Cyber Monday promotions (00:08:36)

Discussion about retailers extending special promotions for weeks and the criticism surrounding the use of the terms "Black Friday" and "Cyber Monday."

The question of whether to let go of Black Friday and Cyber Monday terms (00:09:34)

Debate on whether it is time to move on from using the terms "Black Friday" and "Cyber Monday" for special promotions.

Differentiating offers and standing out from the competition (00:13:17)

Exploration of the importance of differentiation in creating unique and standout offers instead of following the same promotional trends.

The controversy surrounding Black Friday and Cyber Monday (00:17:02)

Discussion about the reaction to the terms "Black Friday" and "Cyber Monday" and whether they still hold meaning or excitement.

Introduction to Unboundcom (00:18:19)

Introduction and explanation of Unboundcom, an app that allows users to create landing pages for various campaigns.

Introduction to Eddie DIY (00:20:09)

Introduction and explanation of Eddie DIY, a tool that allows users to upload sound files, transcribe them, and use the transcription to create articles or blog posts.

The end of year review and creating case studies (00:25:44)

The hosts discuss the importance of reflecting on completed projects over the past six months and compiling a list of contacts for case studies and testimonials.

The power of storytelling (00:26:56)

They emphasize the significance of telling compelling stories to attract customers and the need for reflection in order to create more up-to-date and engaging narratives.

Controversy surrounding Twitter and Black Friday/Cyber Monday promotions (00:28:03)

The hosts discuss whether to include a Twitter feed on a website and the controversy surrounding brands like Twitter. They also touch on the loss of meaning in Black Friday and Cyber Monday promotions and provide tips on how to stand out and be different.