#103 Navigating Social Media's 'Penalties,' SEO Priorities for 2024, and Essential Web Tools

Jonny Ross Fractional CMO

🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

• Hosts: Jonny Ross & Pascal Fintoni
• Focus: Enhancing your website's impact and pride in your digital presence.

1. You Ask, We Answer

• Topic: Do social media platforms penalize links to external websites?
• Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

1. Website Stories

• Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
• Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

1. The Website Engine Room

• Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.
• Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

1. The Website Call to Action

• Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.
• Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

Chapters:

00:00:16

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Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

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You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

00:10:25

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Website Stories

Discussion

of an article about 5 SEO strategies to embrace in 2024. The evolving

role of search engine optimization and its impact on audience intent and

content ecosystems.

00:19:16

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Website Engine Room

Recommendations

for using Linked Helper to automate tasks on LinkedIn and

embedresponsively.com to create responsive videos for websites.

00:24:35

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Website Call to Action

Recommendation

to research and implement an AI chatbot on websites to enhance

engagement and responsiveness. Also, the importance of preparing for

industry events to create seamless event roundups.

00:30:11

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Discovery Call Booking

Information on booking a discovery call with the hosts.

00:30:38

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Engagement Request

Encouragement to engage by sharing and subscribing.

00:30:55

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Audience Engagement

Importance of audience engagement and call to action.

00:31:30

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Closing Remarks

Farewell and announcement of a fun video and audio montage.