518: How This Landscaper Built the Uber of Lawn Care | Bryan Clayton

Jon Nastor's Hack the Entrepreneur

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Bryan Clayton is a former lawn mower turned landscaping entrepreneur.

Back in 1998, when Bryan was still in v college, he started mowing lawns on the side to make a little money. Not one to settle for a little success, he decided to turn his lawn mowing into Peach Tree Landscaping and he spent the next 14 years scaling it to a team of 150 and $10 million in revenue, until he sold and exited the company in 2014.

Today Bryan is the CEO and Co-Founder of GreenPal, the Uber for lawn care, which he founded in 2014 and has grown to almost 200,000 active users and over $20 million in annual revenue. GreenPal is nationwide in the US and will soon be expanding into Canada.

In this conversation, we discuss:

• Why you need to be willing to do things that don't scale
• Marketplace disintermediation (and what it means to Bryan as the CEO of GreenPal)
• How business is simply an extension of your day to day life

Now, let's hack...

Bryan Clayton.