#717 ChannelCon-Pete Busam: From Missiles to Marketing: A Veteran’s Path to MSP Success

Joey Pinz Discipline Conversations

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In this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard warships to scaling multimillion-dollar MSPs and coaching tech leaders through strategic marketing and operational maturity.

Learn how Pete’s nonprofit, the USS Bunker Hill Association, supports over 21,000 veterans, and why he believes discipline, process, and health are essential to success—in business and in life.

They explore:

🚀 Pete's Navy experience & vertical launch systems

💼 MSP growth lessons & common marketing pitfalls

🧠 Building Ideal Client Profiles (ICP) and personas

📈 Data-driven AI tools transforming sales & marketing

❤️ Pete’s quintuple bypass recovery & heart-health habits

🎯 The role of discipline in personal and business resilience

If you're an MSP leader, entrepreneur, or simply passionate about leadership and service, this conversation is a must-listen.

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Join us for enlightening discussions that spark growth and exploration.

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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