132. Business Leaders Playbook for Leveraging Podcasting for Referral Marketing with Steven Gordon

Joe Lemon Podcast

The Authority Builder Podcast: https://apple.co/477a2p3
In this episode of the Sales Culture podcast, host Joe Lemon talks with Steve Gordon, CEO of The Unstoppable CEO. They discuss the unique way Gordon leverages podcasting for referral marketing.
Gordon shares his strategy for building relationships through podcasting. They discuss the importance of personal branding for CEOs and salespeople, the effectiveness of referral marketing, and the value of direct mail as a marketing medium.
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