How Omni-Channel Marketing Works and Is It Worth It?

Jandre de Beer - How to Build a Better Business

What You're Going to Learn in This Video:Discover how omni-channel marketing actually works and why looking at your marketing holistically is crucial for scaling your business. Learn about the 16 touchpoints needed before customers buy, the soccer team analogy for marketing channels, and how to strategically combine different platforms to lower acquisition costs and increase conversions.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction & The Importance of Holistic Marketing0:44 - Why 16 Touchpoints Matter in Online Purchasing1:43 - Two Critical Factors That Reduce Customer Acquisition Cost3:22 - Building Trust in Product vs Brand5:05 - The Power of Your Business "Why"5:55 - Why Single-Channel Marketing Limits Growth6:40 - Understanding Omni-Channel Marketing Strategy7:19 - The Soccer Team Marketing Analogy9:15 - Defenders: Your Marketing Foundation11:27 - The Value of User-Generated Content13:13 - Leveraging Referrals and Word-of-Mouth14:51 - Midfielders: Creating Opportunity Through Paid Ads17:08 - Strikers: Email and SMS Marketing19:39 - How All Channels Work Together Strategically💡 Key Marketing Channels Explained:The Defenders (Foundation): Content creation, UGC, referrals, organic socialThe Midfielders (Opportunity): Meta ads, Google ads, TikTok ads, Twitter adsThe Strikers (Conversion): Email marketing, SMS/WhatsApp marketing🔎 Hashtags:#OmniChannelMarketing#MarketingStrategy#DigitalMarketing#CustomerAcquisition#EmailMarketing#SocialMediaMarketing#BusinessGrowth#MarketingROI#BrandBuilding#ConversionStrategy🔎 Related Searches:omni-channel marketing strategy, how to reduce customer acquisition costs, marketing channels that work together, digital marketing touchpoints, building trust in product and brand, multi-channel marketing strategy, email marketing conversion tactics, social media marketing foundation, marketing ROI optimization, strategic marketing approach