2. How to Humanise Your Digital Marketing

JAMPACKED PODCAST

Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? That’s what I’m answering for you in today’s episode!

With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But I’m going to help you cut through all that noise and what you can do to stand out from the crowd by walking you through five ways you can humanise your content today. So whether you’re a business just starting out or you're a seasoned entrepreneur, there's definitely something in this episode for you.

Topics covered:

• Why every business - no matter how big or small, needs to establish their brand voice
• Incorporating digital storytelling into your content strategy
• Examples of how to weave storytelling into your content and make it relevant to your industry, business, brand and customer
• Why behind-the-scenes content is killing it right now and how you can incorporate it into your digital marketing strategy
• Ideas on increasing your transparency as a brand
• Becoming the face of your business and why it is the quickest and strongest way to humanise your content

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