Episode 5: How to Avoid Becoming a Generic Content Marketer with Andra Zaharia

Interesting B2B Marketers

Steve sits down with Andra Zaharia, a freelance content marketer with ten years of experience as a communication specialist. She has focused on the infosec industry for five of those years.

A self-proclaimed “cyber-realist”, Andra helps her clients make smarter decisions as they navigate our fast-paced and ever-evolving information society. Her work involves helping organizations build scalable content systems, alongside promoting cybersecurity literacy to make products accessible to a wider audience.

Listen in as Andra illustrates the power of community as she shares her time in the startup world, where she juggled the no-nonsense demands of growing a company with her values-driven approach to business and marketing.

She then shares her top lessons learned about mentorship while being part of one of the first cohorts of Seth Godin’s altMBA. Also, in line with her belief in ethical marketing that puts the human first and top-of-mind, Andra talks about one of the biggest pitfalls in marketing cybersecurity: overreliance on automation over high-touch interactions.
Connect with Steve and Andra on LinkedIn.