The Race to the Bottom

Intentional Success with Tom Stimson

Are you tired of feeling like you're stuck in a race to the bottom, constantly competing on price alone? In this episode, I tackle the pervasive issue of commoditization in business and share practical strategies to help you break free from this toxic cycle.

I'll discuss the surprising impact that simple word choices, such as using "rental" in your proposals, can have on your business's perceived value. You'll learn how to craft compelling proposals that showcase your unique value proposition and differentiate you from the competition. We'll also cover the importance of aligning your terms and conditions with the services you provide and I'll share effective approaches for dealing with price-focused customers.

This episode will give you the knowledge and tools needed to redefine value in your business, attract customers who appreciate your expertise, and escape the commodity trap.

Tune in now.

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