Conferences & Networking Tips

Insurance Town

In this special solo episode, the Mayor of Insurance Town, Heath Shearon, goes solo to share some valuable insights on how to make the most out of conference season! Heath dives into his personal tips and strategies for getting the best value from events. Whether you're attending for networking, education, or just to "shake hands and kiss babies." If you're getting ready for the upcoming conference circuit, you won't want to miss this episode. Heath discusses how to approach conferences with intentionality, how to maximize your networking opportunities, and how to ensure you walk away with meaningful connections and actionable takeaways.

Key Highlights:

• Choosing the Right Conferences: Not all conferences are created equal! Heath talks about selecting the right events based on your goals, whether you’re looking to network, gain education, or pick up new vendors.
• Pre-Event Research: Pro-tip: Do your homework before you go! Heath shares why it’s essential to study the attendee list, connect on LinkedIn, and even do a little "social media stalking" to be prepared for impactful conversations.
• Networking Strategies: Learn how to make the most out of networking events, and why it’s crucial to have a short list of key people you want to connect with.
• Elevator Pitch Mastery: Work on your 90-second elevator pitch and always have a clear call to action at the end. Whether you're pitching your agency or promoting your podcast, make it tight and impactful!
• Listen More, Talk Less: One of the most valuable tips from Heath’s experience—be curious, ask questions, and truly listen to what others are saying.
• Post-Conference Follow-Up: Don’t let those connections go cold! Heath explains the importance of timely follow-up and how having a post-event strategy is key to keeping relationships warm.

Sponsors:

• SmartChoice - Helping agencies grow with access to markets, higher commissions, and more. Visit SmartChoice
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• Olde School Marketing - Direct mail with a personal touch, featuring handwritten envelopes and notes. Check them out