Asana CPO on the science of human-centered design and disruptive innovation

Inspired Execution

Alex Hood, CPO of Asana, has been intrigued by consumer behavior since starting his career in the stock market. He shares how this interest led him to adopt human-centered design as a product-building methodology and how he leans on it at Asana for scale. Alex also discusses why disruption is freeing, how he stays productive, the key ingredients needed to change user behavior, how clarity drives innovation, and more.

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