How to Build an Authentic Customer Community with Gymshark

Inside Retail

To kick off the new season, Gymshark’s Chief Brand Officer, Noel Mack, joins Grace Hill for a masterclass on how to build an engaged and authentic community around your brand.

Noel shares how the Gymshark customer has evolved over the years, how they include the customer in every level of decision-making, and how they manage to stay at the forefront of trends.

Plus, he explains how Gymshark expertly serves the “gym” customer and why they have no aspirations to be the new Nike.

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