Episode 55: The Culture Wrangler

Inside Jobs — Podcast for In-House Agencies

In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.”
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This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.