How to Distill Your Innovation Pipeline

innovate ON purpose

In this episode, Matt Mueller interviews Sallie Jian, the Director and Head of North America at Diageo, about their approach to innovation in the CPG industry. Diageo Ventures invests in early-stage brands that have the potential to become part of their core portfolio. They take a collaborative and data-driven approach, working closely with their innovation teams and consumer insights to make informed investment decisions. Diageo Ventures focuses on strategic investments that complement and amplify the internal workings of Diageo. They have invested in non-alcoholic spirits, such as Seed Lip and Ritual Zero Proof, as well as other traditional spirits. The challenges in venture capital include the current economic climate and the need for sustained organizational support.
Learn more about Sallie here:
LinkedIn
https://www.diageo.com/en
https://www.distillventures.com/

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