Episode #40 - Anonymisation through pseudonymisation

Ink8r (in·​cu·​ba·​tor) Podcast

In this podcast episode, we delve into data masking, data privacy, test data management, test environment management, the role of synthetic data, and the value of establishing a data fabric. Quite a bit of ground to cover!
K2View is a leader in data fabric and Customer 360, creating a comprehensive view of the customer journey which aids businesses in understanding customer behavior, preferences, and needs, leading to better service and personalized experiences.
This of course naturally leads to the topic of data privacy. Hod Rotem emphasizes the increasing importance of safeguarding consumer data by sharing strategies and best practices for maintaining data privacy through concepts such as synthetic data and data subsetting via the domain of test data management. This ultimately leads to more agile, accurate, and cost-effective testing processes overall.
Have a listen and enjoy real-world examples and perspectives regarding future trends in data management and privacy.