Business Development for Firms: Part 2 of 3
Manage episode 475869334 series 3616007
Building from last week, more fundamental marketing frameworks to focus your business development strategy.
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.
30 ตอน