09 Shiny Happy People: Personal Brands

Indie Business Club

Hallo, Ben here,

Today’s episode is called Shiny Happy People, and it’s all about building a personal brand. Mel and I dig into what a personal brand actually is, and what having one might do for your business.

Have you got a personal brand? Do you want one?? Do you need one???

In this show, we’ll ask and answer all those questions and more. As a slight spoiler, Mel will say that we’ve all got a personal brand whether we like it or not, and I’ll try and get over the slightly icky feeling that leaning into my own personal brand leaves me with.

Our voice note comes from a social media queen, Lea Turner, who tells us how she used her own personal brand to build a community that has changed her business and her life (P.S. Lea’s just launched her own podcast - here’s the Spotify link…).

There’s a slight cringe moment where Mel and I try and describe our own and each other’s personal brands in three words (we’re both kinder to each other than we are to ourselves), and we finish the show with our famous Your Friend and Mine feature. This week it’s the inspirational Steve Folland from Being Freelance.

Find us wherever you get your podcasts (or just listen by clicking the link above). And, as always, thanks for your support so far.

The back catalogue

01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington03 All Together Now: Communities ft. Mark Masters and Ant Henderson04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock07 A Design for Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson

Find, follow, and enjoy us…

Spotify / Apple podcasts / Amazon Music and Audible

and on the indie business club LinkedIn page.See ya,

Mel & BenFind our producer, theme composer and tallboy Ant Henderson on LinkedIn.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com/subscribe