Product innovations for Arts-Music-Entertainment w/ Rajendra Vaishampayan, Founder & MD (Sonic Octaves)

Indian Startup Stories

Today’s guest:
Rajendra Vaishampayan, Founder & MD (Sonic Octaves)
Company website: https://www.sonicoctaves.com/; www.ipustak.com

You will learn:
01:58Personal background, studies, music
04:54Why (Purpose in life) & How (Using IT experience) leads to formation of Sonic Octaves
12:45How it all started? The question to start Entrepreneurship & learning journey
18:45Addressing emotional stability & fulfillment - Promoting arts and artists
22:40Initial day challenges
25:32First moment of relief after the start
26:30Principles & mindset change to handle business
32:58Audio books & podcast platform in India
34:19Driving both B2B services and B2C product & businesses
35:31COVID impacts - Changes and adoptions in India
37:50How was funding managed?
42:24Sales and marketing suggestion - Customer trust, Think 10X
54:04Instance of learning from a failure & plan B
58:10Rapid fire round

Stay tuned! Be motivated! Thank you!!

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LinkedInhttps://www.linkedin.com/in/indian-startup-stories-b4b385202
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Instagram:https://www.instagram.com/theindianstartupstories/
Twitter:https://twitter.com/IndianStartupS2

Music credit: The Right Direction by Shane Ivers - https://www.silvermansound.com