Experiential retail, predicting consumer trends and the rise of Phygital with Dr Sarah Montano, University of Birmingham

Independent Thinking - Exploring a new era for retail and the high street

Now feels like a good time to gain a little perspective and think about what’s happening in retail and on our high streets in more depth; help us understand why we are where we are, what our high streets could look like in the future and what trends we can expect to emerge.
And who better to do this with than Dr Sarah Montano, Senior Lecturer in Marketing at University of Birmingham who has written extensively around this area. In a recent piece, she proposes that to emerge successfully in 2021, the UK high street needs to focus on blending physical and digital, creating 'Phygital' spaces, increasing consumer confidence, and for government to understand more deeply what we, as consumers need, and the constraints that we are likely to face in future. We unpack all this and more in today’s fascinating episode - enjoy!
This is the last episode of our current series, but fear not - we'll be back in May!

Read Dr Montano's piece in full here:
https://www.birmingham.ac.uk/news/thebirminghambrief/items/2021/jan/what-does-the-high-street-need-for-a-successful-2021.aspx

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