60: Secrets to effective sales copy with Christina Torres, CEO of Run and Tell That

Independent Business

Did you know that there is a science to copywriting? In this episode, I sit down with Christina Torres, copywriter and CEO of Run and Tell That Co. She shares the differences between selling as a product versus a service-based business, mistakes that business owners make when it comes to their copy, and how to loosen up your sales page buttons.

This episode is full of tips to help you strengthen your copywriting abilities and help you feel more confident selling your products or services.

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Resources mentioned

• Rob March and The Copywriter Club
• ChatGPT
• Claude.ai
• Otter.ai
• Loom

Connect with the guest

• Website: https://www.runandtellthat.co/
• Instagram: https://www.instagram.com/christinateeee

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

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