E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

Inbound Back Office

If you have an eCommerce business, are you marketing effectively?
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:

• What makes marketing for eCommerce businesses different
• How to ensure your eCommerce is optimized for conversions
• How to use paid ads for your eCommerce business
• Best practices for email marketing for eCommerce businesses

You can find Tifany at Tykio & Not to Die For and on LinkedIn
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