E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

Inbound Back Office

Are you being clear to your audience?
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:

• What exactly marketing jargon is.
• How to know if you're using too much jargon
• The downfalls of using too much jargon
• The benefits of being more clear with clients and potential clients
• Better ways of communicating to your audience.

You can find Mark at markwhittaker.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!