AI agents will replace marketing roles in 2025

In the Pit with Cody Schneider | Marketing | Growth | Startups

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This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation.

We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams.

If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas.

Timestamps:

0:00 - Introduction to AI agents and automation workflows

01:14 - Defining an AI agent and its applications

04:02 - Grant's journey and agency growth

05:36 - Enhancing existing teams with automation

10:10 - The evolution of AI agents in organizations

15:14 - The future of content creation and automation

28:03 - Call to Content: Automating content generation from calls

39:39 - The importance of domain expertise in automation

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Guest Links

https://grantbot.co/