Flex Lewis: The Gym Rat’s Road to Riches – Bench Presses, Business Plans, and Brand Building | E108

In Search Of Excellence

Welcome to another episode of In Search of Excellence! My guest today is the incredible Flex Lewis. Flex is a serial entrepreneur, coach, motivational speaker, and one of the greatest bodybuilders of all time. He has won 7 consecutive Mr. Olympia titles.

He's also the co-owner of Arsenal, strength gym equipment, the fastest-growing fitness equipment company in the world, and the owner of the famous Dragon's Lair Gym in Las Vegas.
01:21 - Joe Gold recruiting Flex Lewis and living with John Cena and Hulk Hogan
11:50 - Motivation and background of Mr. Olympia
25:15 - Flex's last Mr. Olympia
28:00 - Flex's parents supporting him
38:20 - Hustling, relationships, and free protein powder
49:45 - Having a long-term view and the shelf life of careers
1:00:33 - Dana White
1:10:05 - Extreme Preparation
1:17:09 - Flex's family
1:23:54 - Extra questions, Joe Rogan, and pigeons on creatine

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1. Flex Lewis: The Gym Rat’s Road to Riches – Bench Presses, Business Plans, and Brand Building | E108 (00:00:00)

2. Joe Gold recruiting Flex Lewis and living with John Cena and Hulk Hogan (00:01:21)

3. Motivation and background of Mr. Olympia (00:11:50)

4. Flex's last Mr. Olympia (00:25:15)

5. Flex's parents supporting him (00:28:00)

6. Hustling, relationships, and free protein powder (00:38:20)

7. Having a long-term view and the shelf life of careers (00:49:45)

8. Dana White (01:00:33)

9. Extreme Preparation (01:10:05)

10. Flex's family (01:17:09)

11. Extra questions, Joe Rogan, and pigeons on creatine (01:23:54)