The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris

Improving Sales Performance

In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.

The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.
Both bring such great points to the table, like:

• Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
• How marketing should help prepare your sales team for battle
• Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.

LINKS:
Andrew Sims
SentriLock
Trey Morris
Matt Sunshine
The Center for Sales Strategy

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1. The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris (00:00:00)

2. Aligning Sales and Marketing for Success (00:00:05)

3. Building Alignment and Measuring Sales Impact (00:17:08)

4. Enhancing Sales Performance Through Insights (00:31:57)