Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell

Improving Sales Performance

In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.

Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2.

Maryanne and Emily offer so many awesome points to think about, like:

• How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey
• How HubSpot’s AI uses CRM data to craft tailored messages for personalized sales pitches
• And, finally, why if you’re not automating repeatable processes in your CRM, you’re falling behind

LINKS:
Maryanne McWhirter
Emily Hartzell
LeadG2
Matt Sunshine
The Center for Sales Strategy

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1. Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell (00:00:00)

2. AI in HubSpot CRM Optimization (00:00:05)

3. Leveraging AI in CRM Optimization (00:10:32)

4. Maximizing CRM Potential With AI (00:19:17)