Best of: Peer Pressure Works

Important, Not Important

Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do.

But here’s the thing: lots of voters who are registered, and even those who do vote in presidential elections – don’t turn out for midterms.

Much less for state and local races.

Millions of registered voters who list the environment or climate as their most important issue do the same.

Success might not actually be about identifying and focusing on one specific issue, campaign, or candidate. It might come down to how we want to see ourselves, why we wear those little “I Voted” stickers, how we identify, and our behaviors.

And that’s what the Environmental Voter Project is all about, and why we are rerunning our 2022 conversation with Nathaniel Stinnett.

Nathaniel founded the Environmental Voter Project in 2015 after over a decade of experience as a senior advisor, consultant, and trainer for political campaigns and issue-advocacy nonprofits, and he sits on the Board of Advisors for MIT’s Environmental Solutions Initiative.

He’s here to help me understand the EVP’s mission and tactics, and how we can help them achieve their goal of turning out more climate-focused voters this year and in the years to come.

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INI Book Club:

• The Overstory by Richard Powers
• Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

Links:

• Follow Nathaniel on Twitter
• Volunteer with the Environmental Voter Project today!
• Follow the Environmental Voter Project on Twitter

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• Edited by Anthony Luciani
• Produced by Willow Beck
• Intro/outro by Tim Blane: timblane.com

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