216: AI and the Evolution of Digital Marketing with Guest Josh Muskin

Imperfect Marketing

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In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.

Topics Discussed:

1. AI's impact on B2B content strategy
2. Google's content quality update and SGE
3. The importance of creating valuable content
4. Changes in paid media targeting
5. First-party data collection strategies

Episode Resources:

• Webmechanix
• ChatGPT
• Google's SGE

Guest Information:

• Josh Muskin: VP of Sales and Marketing at Web Mechanics
• LinkedIn: Josh Muskin
• Webmechanix: website

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