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Ignite Your Business® Podcast - GREENCREST Ep 112 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Thought Leadership: Use Your Expertise to Ignite Your Marketing
Manage episode 344430908 series 2395140
Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
138 ตอน
Manage episode 344430908 series 2395140
Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
138 ตอน
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