Product Led Growth Masterclass with Wes Bush (#192)

If I Was Starting Today

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.

TOPICS DISCUSSED IN TODAY’S EPISODE

• What is Product Led Growth (PLG)
• Iconic Examples of Product Led Growth
• Evaluating PLG for Your Business
• Implementing a Product Led Strategy
• Identifying Your Ideal User
• Crafting an Effective Offer
• Addressing Objections and Highlighting Advantages
• Crafting a Compelling Offer
• Frictionless Onboarding Strategies
• Optimizing Pricing for Value
• Data-Driven Decision Making
• Implementing Product-Led Growth
• Building a People-Based Business

Resources:

• Productled.com
• Growth Marketing OS (Operating System)
• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)