Ep. 1: "Marketing to Millennials"

IBM Customer Experience Analytics

This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work. Topics: 4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics 6:55 - Discussion by all on use cases of success by organizations today 13:20 - What are 3 things that apply globally across generations 15:10 - Sam asks the Twitter universe for help 21:50 - 360 degree feedback in customer experience and workplace 23:00 - Virgin Media example 23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality