Welcome to I Am Northbound, a Podcast for the New Music Industry. It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience. Get access to even more content at iamnorthbound.com. Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free. Sign up at jaysonjohnevans.com/list