Zainab Bello - SISI CLARA

I AM Wales Podcast

Zainab Bello Badejoko, also known as 'The Zainab B' is the founder and creative director of SISI CLARA. A fashion brand Based in Cardiff. She pursued her studies in Nigeria and later embarked on the journey of obtaining a master's degree in fashion marketing at Cardiff Metropolitan University.
Inspired by the spirit of modern luxury entwined with the vibrant tapestry of the Nigerian culture, Zainab decided to design a made to wear order pieces blend cutting-edge aesthetics with traditional influences, presenting a distinctive narrative that transcends cultural confines. Each garment narrates a tale of artistry, fervour, and a dedication to pushing the boundaries of style.
SISI CLARA is an Afro-contemporary high fashion brand experience for the today’s woman.