Episode 55: Immersive Media & Books with Dr. Rachel Noorda and Dr. Kathi Berens

Hybrid Pub Scout Podcast

If you're trying to do research as a book industry professional, you're going to hit paywalls—sometimes paywalls so large that your business is better off replacing NPD with a tarot deck and a crystal pendulum. Enter Dr. Kathi Berens and Dr. Rachel Noorda, who spoke with Emily about their 2020 research on Immersive Media & Books. Using the survey results from over 4,000 respondents, they got a multitude of insights about how Americans of all ages and ethnicities engage with books. The best part? All of us have access to it. Listen to find out what some of the implications might be for industry professionals, librarians, booksellers, and readers. Learn about their study through the Panorama Project: https://www.panoramaproject.org/news/2021/2/10/panorama-project-releases-immersive-media-amp-books-2020-research-report And find us on... Our website: hybridpubscout.com Facebook: www.facebook.com/hybridpubscout/ Twitter: twitter.com/hybridpubscout Instagram: www.instagram.com/hybridpubscoutpod/ Our newsletter: eepurl.com/gfajR9