Using Competition To Start To Define Your Brand Strategy In A Merger

Human-Centered Innovation

A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.

For more information, visit: https://chocolateandpeanutbutter.com/

For more information about JKAM Investments, visit jkaminvestments.com