76: ABCs of Platform Product Management, Part II

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Toyyibat Yussuph, PMP (American Express) and Ria Bhatia (Niantic) with an appearance by Rakesh Kumar (Mastercard) as they discuss the ABCs of platform product management and why this role is important in product management. Platform PMs look at the bigger picture of a product and is an important role because platforms have become a key driver of innovation and growth in many industries.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 04:12 What is platform product management?
• 06:04 User persona in platform PM
• 08:23 Should you try to be a platform PM?
• 14:11 Private betas
• 18:15 Risk assessment
• 24:00 Prioritization
• 27:10 How do you know the essentials of the platform?
• 29:44 Deciding on what project to do
• 33:36 Alignment
• 36:01 Balancing the business features vs. tech imperatives
• 39:32 Buzzword Blitz
• 42:07 Being a product manager is a landing curve
• 46:19 Final thoughts