How Josh Crouch Scaled His Marketing Agency from $330k to $500k MRR in 10 Months (Jordan Ross Interview Case Study)

How to Scale an Agency 🚀

What You'll Learn in This Episode:

Josh Crouch joined 8 Figure Agency (8F) in Year 3 of his journey. Within 10 months, he scaled from $330k to $500k in revenue — and in this episode, he breaks down exactly how he did it.

When Josh joined us in June 2024, his agency was in a tough spot:

2 of 4 operational leaders had just quit

Sales pipeline dried up after back-to-back events

His cofounder Brittany shifted from Head of Sales → Head of CX… and sales dropped

Here’s how we helped him turn it around:

🔧 1. Installed Operational Leadership

Josh didn’t need more ideas — he needed an operator.

We helped him hire someone to:

Build processes

Map systems

Document SOPs

This person became the heartbeat of the backend.

⚙️ 2. Upgraded Customer Journey Systems

We rebuilt onboarding to deliver a world-class experience.

Defined CS workflows

Created ownership across onboarding & delivery

Empowered the CS team to own execution

✅ 3. Implemented SWCL (Start / Win / Challenge / Learn)

Josh was skeptical at first.

But once implemented:

Team felt more organized

Leadership had visibility

Morning huddles became high-impact