Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

How I Grew This

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8 years of expertise in driving customer acquisition, retention, and revenue growth for retail products in the financial services industry. Before joining Simplii Financial, she was the Senior Marketing Manager at President's Choice Financial and CIBC, as well as the Marketing Director at S.E.E.D.S. (Science for Life), a non-profit science education organization based in Toronto.