TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green

House of Content

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:
What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?

In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.

Here’s what Christine and MacKenzie cover in this episode:

• TikTok ban decoded
• Long-form content as a content farm for short-form
• How TikTok has QVC’d social media and the collapse of the social funnel
• Why follower metrics might not matter anymore and what KPIs you should focus on instead
• How to properly staff social teams (no more individual contributor roles, please!).

Resources mentioned in this episode:

• Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedIn
• The book mentioned on the show: YouTube Secrets

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