Hospitality Marketing Show 304

Hospitality Marketing

"How Cyber Secure is your Hospitality Operation?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #304 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.threatcop.ai/ cyber security simulator https://cymulate.com/

00:06— Our Technique this week is; "How Cyber Secure is your Hospitality Operation?"

00:12 — News and Show Review

CoHosts

Dean Schmit

Adele Gutman

Show Notes

00:03 -- Is marketing on pause right now

00:14 -- what is the true value of marketing messages

00:27 -- what is the real value of us being on as a 24/7 TV channel

00:30 -- tools that accelerate the efficiencies of guest interaction https://asksuite.comThis is the Harvard Business Article: https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey

00:40 -- the uses of www.influencersoft.com

00:46 -- https://www.d-edge.com/

01:03 -- How to oversell a hotel and or how to yield rates for walk-ins

01:16 -- What are some prognostications for summer/fall business this year

01:27 -- how to retool your hotel to the current demand for you market

01:37 -- the disfunction that exists in the reality of our current industry hierarchy

01:42 -- Social Proof will be a key element to the recovery

01:48 -- there may be a second wave purge of all those businesses that are just grabbing current business

01:53 -- How to write a great job description

02:10 -- Show Ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!