Michelle Bassett: How Smart Data Use Boosts Digital Marketing

Honest Marketing

Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis?

This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing.

We traverse her interesting journey from working at Yellow Pages to becoming a data scientist, and how she combines her unique expertise to succeed in digital marketing. We also touch on the influences, like the role of psychology, and palpable challenges faced in the industry, shedding light on how to adapt quickly in this ever-evolving field.

Dig into this episode for some serious nuggets of wisdom from Michelle and fuel your marketing strategy.

Specifically, this episode highlights the following themes:

• How data use and behavioral analysis shapes up internet marketing
• Insights on the impact and implications of AI in SEO
• The significance of clean data, budget considerations, and foundational principles in digital marketing

Link from this episode:

• Get to know more about Michelle Bassett: https://www.linkedin.com/in/michelleabassett

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And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [e-mail].