Birdie CoFounders In chat with Pramod Dhakal ( Hitechies Podcast)

Hitechies - Podcast

Birdie is the AI-based Insights-as-a-Service (IaaS) platform that helps CPG brands extract actionable consumer insights from unstructured data to predict category trends, anticipate product crises, and discover promotional opportunities in key retail channels in real time. Developed in collaboration with industry-leading veterans of the CPG and AI technology worlds, Birdie offers brands a powerful new system of intelligence that puts valuable, but previously neglected, data to use. Today, Birdie works with some of the world’s leading brands like Samsung, P&G, Whirlpool.

Birdie, the technology company that is revolutionizing how CPG brands do market research, today announced it has raised $1.6 million in a seed funding round led by ASTELLA, a Brazilian-based venture firm. The company plans to use the new funding to support Birdie’s expansion in the US, where the company plans to grow its sales and marketing teams, and accelerate the development of new features related to integration with other data sources.

Birdie helps consumer brands get granular Consumer Insights from e-commerce reviews and other relevant sources such as Reddit and CNET, just to name a few. Our solution interprets millions of consumer conversations in real-time, allowing our clients to understand key product attributes consumers like and dislike, anticipate trends and crises, and discover untapped opportunities to grow market share.

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