Ep 13 - PR vs. Marketing

Hit the Bottle

Welcome back to Hit the Bottle. Your host, Michael Wangbickler, has been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating your message and story to media, trade, partners, employees, and stakeholders. Each public has different needs, and it’s up to the PR professional to effectively engage with each.

In today’s episode, Mike chats with Michelle Kaufmann, Communications Director for Stoller Wine Group in Oregon. They’ve had many discussions off air about this very subject, so today’s episode is extra special.

The two discuss PR versus Marketing, the importance of third-party endorsement, and the PESO model. This episode was recorded at the end of last year, so some references are made regarding the holidays - we’ve almost come full circle. The rest of the information, however, is evergreen, and should prove useful to you, our listeners.

Enjoy the show!

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