16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times

Higher Purpose Marketing Strategy | Marketing for Creative Businesses, Values-Driven Marketing, Service Business Marketing

With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond.
In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times.
We'll cover:
- How tariff changes influence marketing—even for service-based brands
- What to say (and not say) when customers are nervous
- Why proactive messaging builds trust—and silence creates confusion
- What it means to market with certainty when others are panicking
Whether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices