9. Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock

Higher Ed Leaders: Transforming and Innovating Higher Education in the US sponsored by Viv Higher Education

Suzan and Audra speak with Carrie Phillips, Chief Communications and Marketing Officer from the University of Arkansas at Little Rock. Phillips shares her journey from a career in television to higher education, driven by a desire to do 'work that matters'. As she discusses her role in the institution, she highlights the importance of people, programs, and place.

Phillips talks about how the university meets the needs of a diverse student body, which includes traditional, adult learners, and online students. She emphasizes a keen focus on providing support to students, including on-site social workers. Furthermore, Phillips discusses the critical roles that strategic planning, branding, mental health awareness, artificial intelligence, and change management play within the university's success, and how each individual within the institution contributes towards this. The episode provides valuable insights into the continuous evolution required in higher education for institutions to navigate the current challenges they face.

Carrie Phillips Ed.D.

Carrie Phillips Ed.D. is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with previous roles including Director of University Marketing and Communication at Arkansas Tech University and associate producer at WXII 12 News. She holds a Doctor of Education in Higher Education from Texas Tech University, along with a Master of Arts in Multimedia Journalism and Bachelor of Arts in Journalism from Arkansas Tech University. Notable accolades include winning the highest in-house design team award from UCDA and a grand gold from CASE, with recognition as a CASE District IV Rising Star. Phillips is active in professional associations, holding the P-CM credential through the American Marketing Association and serving as Chair-elect for her CASE district.

Outside of work, she volunteers with HighEdWeb, shares insights on marketing and leadership through her website, and enjoys traveling with her puppy, Eleanor Belle.

LinkedIn: https://www.linkedin.com/in/carriehphillips/

Website: https://andcarrieon.com/

University of Arkansas at Little Rock

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/